I’m an independent brand & innovation consultant based in Manhattan.
Helping businesses grow through insight led creative strategies that catalyze their brands to do more, or do it better, is what I do best.
I began my career as an architect with a passion for cross disciplinary & market driven projects which led me to be involved in the development of some of the most influential retail brand consumer experiences of the day, & still thrive as multi-million dollar revenue generating global enterprises.
With depth in translating positioning & business goals into dimensional, emotionally charged expressions powerful enough to launch big brands, engage consumers, drive preference & serve as stable platforms to then innovate from, I joined with Lippincott in 1996 to co-develop their 3D Creative Practice from the ground up.
From that career point: research discovery, actionable insights, experience & strategic design have informed everything I do with the belief that ‘If you build it, they will come.’ Speaking from an omni-channel perspective, this mantra has served me in helping organizations become better understood through their brands & the experiences they create whether the medium be physical, digital, product, package, live event, customer service or delivered via a new technology.
Impacting lives & culture more directly is exciting, and with my most recent work I've been supporting social-cultural innovation driven entrepreneurs --helping them illuminate their future in multiple directions — inspiring business as brand, honing communications clarity, developing new products, integrating physical & digital experiences, developing owned & earned media, plus authentically engaging both internal & external audiences.
Along my career arc, I’ve worked with corporate, retail, consumer goods & nonprofit clients in many sectors: financial services, retail petroleum, food & beverage, beauty, apparel, specialty retail, health & wellness, & consumer electronics. My clients include: Citibank, Comcast, Nasdaq, Verizon, Johnson & Johnson, Duane Reade, Anthropologie, Estee Lauder, Dove Chocolates & Copec Oil.