Cultivating the Best to Come with Others

Ann Odell
Market Insights,
Brand Innovation
& Strategic Design



I’m an independent brand & innovation consultant based in Manhattan. 

I help businesses grow through insight led creative strategies that catalyze their brands to work harder.

I began my career as an architect with a passion for cross disciplinary & market driven projects which led me to be involved in the development of some of the most influential retail brand experiences of the day, many of which still thrive as multi-million dollar revenue generating global enterprises.

With depth in translating positioning & business goals into dimensional, emotionally charged expressions powerful enough to launch big brands, engage consumers, drive preference & serve as stable platforms to then innovate from, I joined with Lippincott in 1996 to co-develop their 3D Creative Practice from the ground up.

From that career point: research discovery, actionable insights & strategic design have informed everything I do with the belief that ‘If you build it, they will come.’ Speaking from an omni-channel perspective, this mantra has served me in helping organizations become better understood through their brands & the experiences they create whether the medium be physical, digital, product, package, live event, customer service or delivered via a new technology.



Impacting peoples lives & culture more directly & positively drives me, with my most recent work in supporting social-cultural innovation driven entrepreneurs --helping them illuminate the future in multiple directions — inspiring business & brand, communications & products, physical & digital, owned & earned media, internal & external audiences.

Along my journey, I’ve worked with corporate, consumer & nonprofit clients in financial services, retail petroleum, food & beverage, beauty, apparel, health & wellness, & consumer electronics — including Citibank, Verizon Wireless, Anthropologie, Estee Lauder, Dove Chocolates & Copec Oil.


Recent Projects



Ann has a keen sensibility for creating rich consumer experiences that not only reflect the uniqueness of the brand promise but also deliver meaningful consumer-centric solutions. Her passion & creativity shine through in all of her work.
— Joe Bona, President Bona Design Lab
Ann is a natural born strategist driven to dig into all the messy inputs that matter to effectively capitalizing on the white space, leaving no stone unturned, & placing no limits on the possibilities or the impact an insight can have.
— Ofir Isaac, Founder of PainGPS
Somehow, Elizabeth manages to be both a caretaker and a rockstar negotiator.
— José Ramos
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