Cultivating the Best to Come with Others

Ann Odell
Market Insights,
Consumer Experience,
Strategic Design
& Brand Innovation



I’m an independent brand & business innovation consultant based in Manhattan. 

I help businesses grow through insight led creative strategies that catalyze their brands to work harder by promoting deeper Connection between their Internal Culture & the External Audience they seek.

My focus helps businesses & entrepreneurs succeed as both For Profit & For Purpose enterprises by putting People first, through community building at their heart, forging deeper meaningful relationships and greater organic sustainability.

Supporting clients in shaping their vision through impactful long arc Cultural Lifestyle Drivers that emphasize Living More [within the Values you cherish] & branding less, is what I do best.

Scaling diverse communities’ adoption of big ideas that inform their everyday to shape new more positive behaviors gets me up in the morning excited about what I do.

What makes a Culturally informed Business Brand succeed?
Big Vision/Clear Purpose.
Inspired Community/Shared Values.
Transparent Approach/Authentic Experiences.
Unexpected Surprise/Design Innovation.

Because your brand is simply what People say it is, especially the ones you seek –your brand is best positioned for success when it actively facilitates its narrative through the People that use it or the ones you want to use it.

The Goal? Empower the People that engage with, use or consume your offering to be your Developmental Business Guides & the Hero of your Brand Story.



Impacting lives & culture more directly is a passion, and with my most recent work I've been supporting social-cultural innovation driven entrepreneurs --helping them illuminate their future in multiple directions — inspiring business as an enterprise around values, honing communications clarity, developing new products, integrating physical & digital experiences, developing owned & earned media, plus authentically engaging both internal & external audiences.

Along my career arc, I’ve worked with corporate, retail, consumer goods & nonprofit clients in many sectors: financial services, retail petroleum, food & beverage, beauty, apparel, specialty retail, health & wellness, as well as consumer electronics. My clients include: Citibank, Comcast, Nasdaq, Verizon, Johnson & Johnson, Duane Reade, Anthropologie, Estee Lauder, Dove Chocolates & Copec Oil.


Recent Projects



Ann has a keen sensibility for creating rich consumer experiences that not only reflect the uniqueness of the brand promise but also deliver meaningful consumer-centric solutions. Her passion & creativity shine through in all of her work.
— Joe Bona, President Bona Design Lab
Ann is a natural born strategist driven to dig into all the messy inputs that matter to effectively capitalizing on the white space, leaving no stone unturned, & placing no limits on the possibilities or the impact an insight can have.
— Ofir Isaac, Founder of PainGPS
Ann’s leadership & sensitivity to the uniqueness of our ExtraSpecialTeas culture, has been completely instrumental to its success. Her vision to connect us with TiestaTea at such an early stage has brought us incredible opportunities we simply never would have had otherwise.
— Cherri Sanes, Founder of ExtraSpecialTeas, Inc.
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