Cultivating the Best to Come with Others

Ann Odell
Market Insights,
Consumer Experience,
Strategic Design
& Brand Innovation



I’m an independent brand & innovation consultant based in Manhattan. 

Helping businesses grow through insight led creative strategies that catalyze their brands to do more, or do it better, is what I do best.

I began my career as an architect with a passion for cross disciplinary & market driven projects which led me to be involved in the development of some of the most influential retail brand consumer experiences of the day, & still thrive as multi-million dollar revenue generating global enterprises.

With depth in translating positioning & business goals into dimensional, emotionally charged expressions powerful enough to launch big brands, engage consumers, drive preference & serve as stable platforms to then innovate from, I joined with Lippincott in 1996 to co-develop their 3D Creative Practice from the ground up.

From that career point: research discovery, actionable insights, experience & strategic design have informed everything I do with the belief that ‘If you build it, they will come.’ Speaking from an omni-channel perspective, this mantra has served me in helping organizations become better understood through their brands & the experiences they create whether the medium be physical, digital, product, package, live event, customer service or delivered via a new technology.



Impacting lives & culture more directly is exciting, and with my most recent work I've been supporting social-cultural innovation driven entrepreneurs --helping them illuminate their future in multiple directions — inspiring business as brand, honing communications clarity, developing new products, integrating physical & digital experiences, developing owned & earned media, plus authentically engaging both internal & external audiences.

Along my career arc, I’ve worked with corporate, retail, consumer goods & nonprofit clients in many sectors: financial services, retail petroleum, food & beverage, beauty, apparel, specialty retail, health & wellness, & consumer electronics. My clients include: Citibank, Comcast, Nasdaq, Verizon, Johnson & Johnson, Duane Reade, Anthropologie, Estee Lauder, Dove Chocolates & Copec Oil.


Recent Projects



Ann has a keen sensibility for creating rich consumer experiences that not only reflect the uniqueness of the brand promise but also deliver meaningful consumer-centric solutions. Her passion & creativity shine through in all of her work.
— Joe Bona, President Bona Design Lab
Ann is a natural born strategist driven to dig into all the messy inputs that matter to effectively capitalizing on the white space, leaving no stone unturned, & placing no limits on the possibilities or the impact an insight can have.
— Ofir Isaac, Founder of PainGPS
Ann’s leadership & sensitivity to the uniqueness of our ExtraSpecialTeas culture, has been completely instrumental to its success. Her vision to connect us with TiestaTea at such an early stage has brought us incredible opportunities we simply never would have had otherwise.
— Cherri Sanes, Founder of ExtraSpecialTeas, Inc.
about_gray bkgrnd.png