I’m a creative-strategist & workshop facilitator based in Manhattan.
I help clients and internal teams launch or grow Big Idea based Brands that inspire Greater Good by resolving: Commerce, Community + Culture.
I lead 360 development through the combination of data-insights and the possibilities that only a group of diverse stakeholders can illuminate to catalyze enterprises to do more.
What’s the foundation of a creative strategy?
Clear Purpose/Big Vision
Shared Values/Engaging Storytelling
Community Empowerment/360 Rich Experiences
Real Time Listening/Iterative Design
Culture Building from Inside Out/Partners-Influencers-PR
As your brand is what People say it is, I work with clients who are genuinely trying to rethink how they do business in the World and be the vanguard for the next generation of companies -those yearning to create or reposition to promote positive impact.
Observing clients completely change the way they see themselves and what they’re ultimately capable of is transformative — literally ‘trying on’ a new version so they can Do More, Be More. By bringing smart insights, cut-through strategy and exceptional creative together, I help them ‘get’ a potential new future with a much farther, broader vista.
My most recent work has been supporting social-cultural innovation driven organizations:
helping teams with research plus identifying/facilitating needed research
planning/facilitating workshops to aid: insights, root cause ID, case studies, solutions design plus post workshop co-creation support
helping clients illuminate their future in multiple directions/evaluating strategic relevance
leading team development/execution of 360 brand campaigns from planning/pitching to final execution ensuring alignment to strategy
building engaging branded content campaigns, owned and earned media
playing an active role in presenting concepts and brainstorming sessions
tracking cross-platform campaign performance/guiding iterative solutions
helping develop new products, services, intellectual property
new business development: pitch and presentation
Along my career arc, I’ve worked with corporate, retail, consumer goods, nonprofit clients and start up entrepreneurs in many sectors: financial services, consumer electronics, retail petroleum, food & beverage, beauty, apparel, specialty retail, health & wellness, education, special needs.
My clients have included: Citibank, Bank of America, Comcast, Deloitte, Nasdaq, Verizon, Lenovo, Johnson & Johnson, Coca-Cola Company, Barneys, Anthropologie, American Girl, Estee Lauder, L’Oreal, Duane Reade, Dove Chocolates, Copec Oil & Moonshots in Education.