I’m an independent brand & innovation consultant based in Manhattan.
Helping businesses grow through insight led creative strategies that catalyze their brands to work harder is what I do best.
I began my career as an architect with a passion for cross disciplinary & market driven projects which led me to be involved in the development of some of the most influential retail brand consumer experiences of the day, many of which still thrive as multi-million dollar revenue generating global enterprises.
With depth in translating positioning & business goals into dimensional, emotionally charged expressions powerful enough to launch big brands, engage consumers, drive preference & serve as stable platforms to then innovate from, I joined with Lippincott in 1996 to co-develop their 3D Creative Practice from the ground up.
From that career point: research discovery, actionable insights, experience & strategic design have informed everything I do with the belief that ‘If you build it, they will come.’ Speaking from an omni-channel perspective, this mantra has served me in helping organizations become better understood through their brands & the experiences they create whether the medium be physical, digital, product, package, live event, customer service or delivered via a new technology.
Impacting lives & culture more directly is exciting, and with my most recent work I've been supporting social-cultural innovation driven entrepreneurs --helping them illuminate their future in multiple directions — inspiring business as brand, communications clarity & new products, physical & digital experiences, developing owned & earned media, plus engaging both internal & external audiences.
Along my career arc, I’ve worked with corporate, retail, consumer goods & nonprofit clients in many sectors: financial services, retail petroleum, food & beverage, beauty, apparel, specialty retail, health & wellness, & consumer electronics. My clients include: Citibank, Comcast, Nasdaq, Verizon, Johnson & Johnson, Duane Reade, Anthropologie, Estee Lauder, Dove Chocolates & Copec Oil.