Cultivating the Best to Come with Others

Ann Odell
Market Insights,
Design Strategy
& Brand Culture



I’m a creative-strategist & workshop facilitator based in Manhattan. 

I help clients and internal teams launch or grow Big Idea based Brands that inspire Greater Good by resolving: Commerce, Community + Culture.

I lead 360 development through the combination of data-insights and the possibilities that only a group of diverse stakeholders can illuminate to catalyze enterprises to do more.

What’s the foundation of a creative strategy?
Clear Purpose/Big Vision
Shared Values/Engaging Storytelling
Community Empowerment/360 Rich Experiences
Real Time Listening/Iterative Design
Culture Building from Inside Out/Partners-Influencers-PR

As your brand is what People say it is, I work with clients who are genuinely trying to rethink how they do business in the World and be the vanguard for the next generation of companies -those yearning to create or reposition to promote positive impact.



Observing clients completely change the way they see themselves and what they’re ultimately capable of is transformative — literally ‘trying on’ a new version so they can Do More, Be More. By bringing smart insights, cut-through strategy and exceptional creative together, I help them ‘get’ a potential new future with a much farther, broader vista.

My most recent work has been supporting social-cultural innovation driven organizations:

  • helping teams with research plus identifying/facilitating needed research

  • planning/facilitating workshops to aid: insights, root cause ID, case studies, solutions design plus post workshop co-creation support

  • helping clients illuminate their future in multiple directions/evaluating strategic relevance

  • leading team development/execution of 360 brand campaigns from planning/pitching to final execution ensuring alignment to strategy

  • building engaging branded content campaigns, owned and earned media

  • playing an active role in presenting concepts and brainstorming sessions

  • tracking cross-platform campaign performance/guiding iterative solutions

  • helping develop new products, services, intellectual property

  • new business development: pitch and presentation

Along my career arc, I’ve worked with corporate, retail, consumer goods, nonprofit clients and start up entrepreneurs in many sectors: financial services, consumer electronics, retail petroleum, food & beverage, beauty, apparel, specialty retail, health & wellness, education, special needs.

My clients have included: Citibank, Bank of America, Comcast, Deloitte, Nasdaq, Verizon, Lenovo, Johnson & Johnson, Coca-Cola Company, Barneys, Anthropologie, American Girl, Estee Lauder, L’Oreal, Duane Reade, Dove Chocolates, Copec Oil & Moonshots in Education.


Recent Projects



Ann has a keen sensibility for creating rich, meaningful consumer experiences that express the uniqueness of the brand promise plus resolve business goals. Her passion & creativity shine through in all of her work.
— Joe Bona, President Bona Design Lab
Ann is a natural born strategist driven to dig into all the messy inputs that matter to effectively capitalize on any available white space, & then able to bring that insight to life through any messaging form or channel.
— Ofir Isaac, Founder of PainGPS
Ann’s leadership & sensitivity to the uniqueness of our ExtraSpecialTeas culture, has been completely instrumental to its success. And her vision to connect us with TiestaTea at such an early stage has brought us incredible opportunities we simply never would have had otherwise.
— Cherri Sanes, Founder of ExtraSpecialTeas, Inc.
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