Kicker

your news best friend.

CLIENT
Founder Holly Ojalvo of Brooklyn, NY.  Former New York Times editor & University professor of journalism & literature & curriculum advisor.   

CHALLENGE
High-level engagement with website & social media platforms, plus steady stream of volunteers & word of mouth buzz, but low subscription rates & number of likes, along with lack of viable monetization strategy, for existing mission-driven Millennial-targeting online explainer-news-digest startup focused on informing young adults about the big news events of the day & empowering them to act as global citizens.

SOLUTION
Clarification to enhance identity & messaging distinction based on more in-depth understanding of core audience online/offline behavior: jobs to be done, motivations/aspirations, key influencers, perspective on competitors through analytics review, surveying & interview/focus group initiatives. Relevant affiliate program & Adsense research for developing monetization strategy. Identification & research of high-profile industry professional contacts & relevant influencers, plus development of pitch event & presentation to build new/enhance existing advisory relationships toward increasing time or funding contributions. Development of website experience enhancements including click button for connecting user with volunteer organizations relevant to specific news story & enhancing ‘Quizzy’ game, along with development of offline campus brand ambassadorship program. Refinement of brand graphics & Facebook ads to increase likes/engagement.

DETAILS & STATUS