CULTIVATE WIN-WIN OUTCOMES

PROFIT + PURPOSE. MORE MEANING MATTERS. BRANDS AS CHANGE AGENTS.

Can you do more with what you already have? Gain clarity on what’s missing, recognize an unexploited aspect, create something altogether new to capitalize on market white space or synthesize disparate inputs into a visionary framework —these are primary ways I support break throughs— utilizing untapped enterprise potential with an emphasis on: Discovery, Relationship Building and Innovation.

My deliverables:
-- Research/Insights
Qualitative surveys, interviews, audits, digital analytics review, in/out industry best practices, trends, competitive analysis, focus groups, affinity mapping, consumer journey diagramming, ethnographic reporting, case study development, persona development, emotional-cultural drivers, influencers, archetype-semiotic relevance

-- Design-Thinking & Collaborative Workshops
Customized ‘How might we?’ design thinking sessions including relevant and diverse stake-holders toward catalyzing actionable insights.

-- Strategy Development
Problem statement, target/positioning clarification, big idea framework, influencer-alliance-partners, sales funnel overview, digital marketing informants-KPIs

-- Communications Planning-Content Strategy
Formal high-level messaging: vision, mission, values, attributes, positioning, brand pillars and narrative, channel focus, campaign outline, digital marketing approach

-- Identity-Experience Design
Strategy-driven creative solution prototypes responsive to dissemination channels: web, video, social media, app, print, new product-packaging, environmental, event. 

-- Presentation & New Business Development
Best-practice case models, in-house presentations to promote better understanding of priority informants, client or investor pitches, press-media kits, brand guidelines, etc. 

Bring people together with structure

Whether ideating ways to engage your target user, or considering tactics to optimize an internal team's potential, relationship and process are critical to both.  

Design Thinking Discovery Tool
- explore both in/out of industry best practices, the consumer experience and tangible product development
- gain a deeper understanding of the consumer, their needs, articulation of their problem, their jobs to be done
- define critical ingredients that must be present in solutions

The need for facts + fiction

We’re all influenced by the facts and our desire for fiction.

Critical for developing any Win-Win positioning is 360 Research to unearth the data points plus emotional triggers most salient to a particular segment in a specific context.  I comb through quantitative and qualitative data sets to reveal the most relevant Consumer, Cultural, Business, Trends and Influencer inputs -literally concocting an initial ‘bubbling petri-dish stewpot’ of potential.  From this elemental alchemy, foundational, prioritized insights can be gleaned to launch a strategy which informs compelling creative solutions at every stage of the consumer journey.