What Would She Do? Hollywoodus Interruptus Please
This Changes Everything presents recent data that proves white men produce, direct or star in almost 100% of the entire world’s entertainment media.
Of the top 250 US released movies in 2018, 92% of the directors were Men.
In almost 100 years, only one woman has won an Academy Award for Best Director.
Of the top 100 grossing films of 2017, Male leads received 2x as much screen time as Female leads.
Turns out Hollywood was, and still is, the worst Title 7 violator of any industry in the US, even the coal-mining industry does better. Title 7 was designed to secure Equal Employment Opportunity for women and people of color, put into law by President Lyndon B. Johnson in 1964.
Turns out Title 7 is just an illusion especially in Hollywood, the leading maker of illusion.
Through pain staking research never before gathered, along with personal experience accounting, Gina Davis, Founder and Chair of the Institute on Gender in Media, whose initiative it was to produce This Changes Everything, invites us to consider that:
And if 92% of the theatrical release movies, tv series and product commercials are written, produced and directed by Men [99% of which are white], then our daily experience and resulting culture must be in extreme imbalance in terms of representing who we might be as a collective.
That men have dominated all high-level decision-making throughout the full extent of our country’s [our world’s] history to date, is not a ground breaking insight, but what is compelling is the breadth of hard data the film reveals about its own industry articulating that domination
—not only in the numbers but also by the protocol that secures these numbers remain imbalanced generation after generation— the implicit ‘good ole boy’ unequivocally accepted protocol supporting a cultural norm of favoring men.
Because this construct has remained unsuccessfully challenged since movie-making adopted sound in the late 1920’s, none of us for the most part, are even aware of how deeply we’re shaped by this bias, our sense of self definition, having grown up with the bulk of our storytelling conveyed through ONLY a Man’s Perspective.
So engrained by this viewpoint are men, women, children and people of all colors and sexualities from a very young age, we cannot even possibly begin to point to ‘IT’ because of its viscerally ubiquitous and systemic hold on us.
So the Male Gaze, continues to inform each of our sacred self-constructions, galvanizing our Destiny, as Individuals and as a Society.
Perhaps then, if we do look out and see some things not working for ourselves at the current moment -men included- it might be time to consider Telling Stories through the Gaze of Another Societal Constituency?
In 2017, Female led films made 38% more money at the box-office than Male led films.
In 2012, when Brave & the Hunger Games came out, girls enrolling in archery classes shot up 105%.
Due to the huge success of the two tv series NCIS & CSI, & its featuring of female in forensic scientists, this industry in real life is now dominated by women.
#metoo #timesup #acntbl #lifeimitatesart
I am a UX, Brand & Cultural Consultant anchored in leading multi-discipline business stakeholders or agency teams in creating commercial success through the adoption of big ideas supported by compelling experiences that spark discovery, connection & deeper relationships between people.