As a lifelong learner, thinker & maker, I help brands discover, launch, grow, transform and innovate to achieve their objectives in a myriad of ways.

My career longevity coupled with my extremely diverse range of experience empowers me with a unique holistic perspective that few in the industry can claim. I am a brand shaman, meaning seeker, problem solver and innovation driven visionary focused on helping clients unearth their differentiator, diagnose sticking points, creatively think through their most relevant opportunities, strategically design break out solutions and cultivate inspired communities both inside and out. 

I attack, or lead multidiscipline teams to attack, projects from multiple angles, swiftly and efficiently, believing the first step is to make sure all the puzzle pieces are out of the box and facing up.

I believe it’s imperative to shape a big awesome vision and a rich cultural experience informed by all different kinds of data, inputs and benchmarking metrics.

I have supported corporate, retail, FMCG and non-profit clients, as well as startup entrepreneurs, do more with what they already have, gain clarity on what they’re missing or create something altogether new to capitalize on market white space. 

Discovery, Connection, Authenticity and Innovation drive everything I do with a primary goal toward helping clients catalyze long term sustainable success reflective of the constraints and untapped potential of both their internal and external culture building opportunities.

Ways I support ORGANIZATIONS:
-- Research: deep-dive into data gleaning insights to support understanding for proposals, specific project aspects or other activities required by either strategic or creative team members. Conduct audits, surveys, interviews or develop informal focus groups.

-- Brainstorm: organize team brain-storming/design thinking sessions along with relevant & diverse stake-holders toward catalyzing insights & initial actionable steps for allocating resources.

-- Strategy Development: gathering up all existing in-house work to date, to develop a comprehensive foundational approach, or brand strategy, that narrows focus to guide subsequent developmental efforts more effectively and efficiently.

-- User Experience: deep-dive around Customer Journey across all touch points, digital & physical. 

-- Communications Planning:  pull together a holistic, top line communications or content strategy that augments work to date, including digital marketing framework, social media focus, etc.

-- Brand Graphics: identity & communications visual vocabulary.

-- Strategic Design: quick & comprehensive strategic-creative iterations across all relevant media channels for provoking team thinking and perspective formation.

-- Presentation Development: creating case models, in-house presentations or client pitches that communicate the scope of objectives.

Ways I support ENTREPRENEURS:
-- Research: for research, data insights & ‘business as brand’ guidance for developing your most salient value proposition in an integrated way to optimize resources and sustainability.

-- research and insights to bring more definition to your target customer, positioning differentiator, influencers in your space, alliance building opportunities, etc.

-- to develop quick study brand positioning/platform iterations to expedite clarity and narrow focus.

-- to test/iterate creative content solutions in fast-track way.

-- more

-- Communications Planning:  pull together a holistic, top line communications or content strategy that augments work to date, including digital marketing framework, social media focus, etc..

-- Strategic Design: quick and comprehensive strategic-creative iterations across all relevant media channels for provoking team thinking and perspective formation.

-- Presentation Development: creating case models, in-house presentations or client pitches that communicate the scope of objectives.